Home/About

Our Story

Fragrance with heart

A Serowe perfume house bringing the warmth of Arabian perfumery to Botswana, one bottle at a time.

Aafiya Kashmiri Oud eau de parfum 50ml
Who we are

Arabian perfumery, made personal

Aafiya Perfumes was created with a simple idea: everyone deserves a fragrance that feels luxurious, lasts and doesn’t cost a fortune.

We specialise in Arabian-style eau de parfum, from deep, resinous ouds to sweet, modern scents inspired by the world’s favourite fragrances. Each one is packed and branded under the Aafiya name, giving our customers a collection they can recognise and trust.

From our store at Boiteko Junction in Serowe, we serve walk-in customers looking for something special, along with retailers and resellers who stock Aafiya on their own shelves.

عافية
The name

Aafiya (‘aafiyah)

An Arabic word for wellbeing, good health and peace of mind. It reflects what we hope every fragrance brings you: confidence, comfort and a little everyday luxury.

What we stand for

The Aafiya promise

Quality you can feel

Rich eau de parfum that is chosen to perform and presented in a bottle you’ll be proud to display.

Honest value

Luxurious fragrance at a fair price, so wearing a scent you love becomes an everyday pleasure.

Personal service

We take the time to understand what you like and help you find the right scent, whether it is for you or for someone else.

Dependable supply

Consistent branding and reliable restocking for the businesses that sell our range.

The Aafiya bottle

Designed to be recognised

Every fragrance shares one signature silhouette: a clean cylinder of coloured glass topped with our golden sphere cap.

Each colour tells you something about the scent inside. Creamy ivory holds Kashmiri Oud, deep wine holds King Legend, and soft violet holds Arabian Beauty. Line them up and you have a collection, not just a bottle.

See the collection
Aafiya Desire Red eau de parfum 50ml (inspired by)Aafiya Royal Rouge eau de parfum 50mlAafiya Good Girl eau de parfum 50ml (inspired by)
Aafiya Perfumes

Come and smell the difference

Visit us at Shop 22, Boiteko Junction, Main Road, Serowe, and try the full Aafiya collection.